Do Young People Read Magazines?

We often hear the print is dead or dying – that young consumers rarely read or read only on the screens of their mobile devices. Using the demographic method of cohort analysis, this 2012 paper analyzes 40 years of MRI data to see whether the conventional wisdom has empirical support. It shows that, for many magazine categories, consumption of print-platform magazines is substantially higher now than it was for the same age groups 10 and 20 years ago.

Do Young People Read Magazines

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