Does Better Measurement Benefit the Medium?

It is often argued that media that afford better (more accurate, more timely, more detailed) measurement will gain market share over media that are poorly measured. But what has been the historical experience when measurement improves for any given medium? This 2011 paper looks at 60 years of media measurement in the US and the UK and finds little evidence to support the conventional wisdom that better measurement benefits the measured medium.

Does Better Measurement Benefit the Medium Final

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