Opportunities to Influence: Increasing Ad Impact in a Multi-Platform World.

How many ads do people see when spending 30 minutes watching TV, reading a magazine, or surfing the web? How many of the “seen” ads get remembered? This controversial paper, co-authored with Poltrack and McPheters and presented at the ARF in 2009, was the first documentation of the problem of low “viewability” of digital display ads.

Download Article: Opportunities to Influence

Submit a Comment